UK Retail Media Advisory | January 18, 2023

Acrisure, a fintech leader that operates a top-10 global insurance broker, today announced its acquisition of Affinity Brokers Limited. The deal is expected to close in the near term, pending FCA regulatory approvals. Affinity is the 11th partnership for Acrisure in the UK market.

"Affinity provides Acrisure with a commercial broking operation in Scotland to drive organic and inorganic growth using a unique, technology-based digital affinity capability," said Mark McIlquham, President of Acrisure UK Retail. "Scott and Yvonne have built a brilliant business and we're thrilled to welcome them to the Acrisure team early in the New Year."

Founded in 2010 by Scott Meechan and Yvonne McKnight, Affinity is a commercial insurance broker based in Glasgow, Scotland. The business has grown and developed a well-established specialism in Jewellery and Jewellers Block, becoming one of the top three Jewellers Block brokers in the UK. The business is principally divided into two offerings: firstly, a high-quality Commercial and Corporate broker and secondly, a technology-enabled affinity offering for point-of-sale and embedded insurance products across a variety of sectors.

Affinity will continue to operate under its brand and existing management team, led by Scott Meechan and Yvonne McKnight. Leadership saw in Acrisure a Partner that similarly values clients' experience and the vast opportunities presented by technology.

Commented Scott Meechan: "Acrisure is the perfect fit for Affinity. The partnership offers significant benefits that will enhance our proposition for our team, existing clients and new clients. It will also allow us to extend our technology-enabled offering to a global audience."

Said Yvonne McKnight: "We are absolutely delighted to be joining Acrisure, a Company whose values and ambition so closely align with the Affinity ethos. We are excited about the future of our partnership, and the opportunities it presents for everyone involved."

Acrisure expects to announce new developments in the UK in the near term. Follow the Company on LinkedIn.

About Acrisure
Acrisure is An Extraordinary Advantage SM for millions of clients worldwide. The Company combines human and high tech to deliver a broad array of products including Insurance, Reinsurance, Cyber Services, and more. In the last nine years, Acrisure has grown in revenue from $38 million to nearly $4 billion and today employs over 14,000 colleagues in 21 countries.